unique management advisory

About Us

Un-Guru®  is an innovative strategic management consulting firm. Our mission is to create, grow and make sustainable the value of businesses, governments, and institutions, by providing high quality professional solutions and services. We work to increase [...]
Art and the sustainability challenge
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Art and the sustainability challenge

(ITA) Un-Guru promuove Underwater Venice, la mostra fotografica ospitata dal 1 ottobre presso l’Istituto Italiano di Cultura di Osaka (e [...]
NPO/NGO Master Un-Guru-Il Sole 24 Ore
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NPO/NGO Master Un-Guru-Il Sole 24 Ore

UG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitUG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitMaster Il Sole 24 ore [...]
Crowdfunding raising up in the non profit sector
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Crowdfunding raising up in the non profit sector

(ITA) L'innovazione sociale è una bella idea che fa ancora fatica a tradursi in buone pratiche, ma [...]

Marketing, strategic and operational, is one of the areas in which the Senior Advisor of Un-Guru boast thirty years of experience, with some of the most prestigious brands in the international and national level. Services Un-Guru in this area fall into what we call “Marketing of the 3rd Millennium”, innovative solutions to compete in increasingly crowded, complex and global markets. Our solutions are always value-oriented: we create value, we grow value and we work to build a lasting value, in line with our clients’ business objectives, strategic imperatives, vision and mission. We think in terms of ROI (return on investment), with a multidisciplinary approach to ensure a synergy of the different marketing tools, and therefore better effectiveness and better allocation of resources.

 

MARKETING PLAN

On the basis of the most innovative methodologies for the evaluation of objectives, tools and resources we create the marketing plan. We work in terms of measurement and results, in the light of the specific and individual needs of each client.

 

MARKETING INTELLIGENCE & COMPETTIVE ENVIRONMENT ANALISYS

We offer services of marketing intelligence and competitive analysis: market studies, scenarios, white papers and tools to anticipate trends, compete successfully, face new challenges such as repositioning or the approach to new markets.

 

PRODUCT LAUNCH

We take care of everything needed to successfully launch a new product or service, using the levers of the marketing mix most suitable and effective.

 

UNCONVENTIONAL MARKETING

We use the most innovative marketing tools, including those that we have identified as unconventional: Viral marketing, Guerrilla marketing and all those solutions involving the use of creativity and new ways of acting, at the service of the objectives and the best return on investment.

 

MARKETING, SOCIAL, WEB 2.0

The Senior Advisor of Un-Guru with a 20-year-experience in the field of new technologies, having contributed since the 90 ‘s to the diffusion of internet in Italy and the affirmation of some of the most important brands online. We offer solutions that integrate different media, including the integration of social networks and tools dedicated to the interaction to increase value for our clients in terms of reputation, loyalty, positioning, appeal and attraction of new customers.

POS/RETAIL MARKETING

For some brands, especially in the luxury sector, we have acquired a strong expertise as regards the marketing in the store and more generally of the commercial channels. For many companies, both Italian and international point of sale captures an even more strategic role in terms of success and ability to create long-term value. Experiential Marketing, training of personnel, operations, ad hoc and much more is needed to support the sale and help build brand loyalty and create community with customers.

69. Venice Film Festival goes green with Un-Guru
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69. Venice Film Festival goes green with Un-Guru


Yelp launched in Italy by Un-Guru
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Yelp launched in Italy by Un-Guru

[...]
With Un-Guru the unconventional marketing jumps in the Italian finance community
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With Un-Guru the unconventional marketing jumps in the [...]

Metro and Un-Guru: new weekly column about innovation and environment
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Metro and Un-Guru: new weekly column about innovation [...]

Il Sole 24 Ore special issue by Un-Guru: Social Reporting
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Il Sole 24 Ore special issue by Un-Guru: Social Reporting

[...]
Content Interface Italia introduces AXESS, an innovative skill assessment and certification platform
This text is only available in italian:

Content Interface Italia introduces AXESS, an innovative skill assessment [...]

Marina Tedone is the new Product Marketing e Business Development Manager at Accadis
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Marina Tedone is the new Product Marketing e Business Development Manager at Accadis

(ITA) Roma, 18 maggio 2015 - Accadis, [...]
Milan City Council | Volunteer | 5 are now the Houses of Associations
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Milan City Council | Volunteer | 5 are now the Houses of Associations

(ITA) Festa [...]