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Un-Guru®  is an innovative strategic management consulting firm. Our mission is to create, grow and make sustainable the value of businesses, governments, and institutions, by providing high quality professional solutions and services. We work to increase [...]
Art and the sustainability challenge
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Art and the sustainability challenge

(ITA) Un-Guru promuove Underwater Venice, la mostra fotografica ospitata dal 1 ottobre presso l’Istituto Italiano di Cultura di Osaka (e [...]
NPO/NGO Master Un-Guru-Il Sole 24 Ore
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NPO/NGO Master Un-Guru-Il Sole 24 Ore

UG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitUG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitMaster Il Sole 24 ore [...]
Crowdfunding raising up in the non profit sector
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Crowdfunding raising up in the non profit sector

(ITA) L'innovazione sociale è una bella idea che fa ancora fatica a tradursi in buone pratiche, ma [...]

With Un-Guru the unconventional marketing jumps in the Italian finance community

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Con Un-Guru l'unconventional marketing entra nel mondo della finanza italiana
MediaKey.TV
05/19/2010see the original article
With Un-Guru the unconventional marketing jumps in the Italian finance community

It was designed by Un-Guru, an innovative management consulting firm, the operation of unconventional marketing of AMS Asset Management Service.

Extremely positive for the unconventional marketing campaign AMS – Asset Mangement Service – a company of full outsourcing for companies operating in the asset management market.

The objective of the campaign was to be present and “supervise” the Fair Economy, the event which was held in late April in Milan at the stock exchange, while not acting as exhibitors and sponsors.

“The operation has provided a great visibility to the brand, creating interest in AMS and has helped us to perceive the novelty of our proposal. The results are also strengthened by other marketing activities and communication that we conducted with Un-Guru, with a broad and strategic logic, which has amplified the results of individual activities, “said James Bon, Head of Marketing and Communications at AMS.

Great visibility, empathy for the AMS brand, positioning the company as a major player in the sector are among the most successful operation. To these must be added the creation of a database of targeted contacts, the distribution of artwork and the fact that AMS was a low-budget initiative, in consideration of the costs of participation in the exhibition, but with very high efficiency.

The campaign, created by Un-Guru, management consulting firm, provided the presence of models in the area adjacent to Hall, who practiced sport and jogging girls who represented the concept into shape with AMS. The selection aimed to strengthen the communication strategy of the company, within a broader program started in January 2010, created and curated by an ever-Guru, which has also included advertising on the major financial newspapers.

At the Exhibition “athletes of the savings were” a total look AMS, with messages on T-shirts and sweatshirts for people of SGR and SIM. Also distributed to interested parties a briefcase AMS brand, presenting the company and collecting a database of contacts.

“We are extremely pleased with the results. Participants in the exhibition, including VIPs, have shown interest in the initiative and the campaign has helped to strengthen the recognition and positioning of AMS, a company after all young, but that has had a remarkable history, and that is already playing a leading role in the market in which “concludes A. Daniel Iannotti, Chairman and Chief Strategist of A-Guru.

 

 

69. Venice Film Festival goes green with Un-Guru
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69. Venice Film Festival goes green with Un-Guru


Yelp launched in Italy by Un-Guru
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Yelp launched in Italy by Un-Guru

[...]
With Un-Guru the unconventional marketing jumps in the Italian finance community
This is an automatic translation:

With Un-Guru the unconventional marketing jumps in the [...]

Metro and Un-Guru: new weekly column about innovation and environment
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Metro and Un-Guru: new weekly column about innovation [...]

Il Sole 24 Ore special issue by Un-Guru: Social Reporting
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Il Sole 24 Ore special issue by Un-Guru: Social Reporting

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Content Interface Italia introduces AXESS, an innovative skill assessment and certification platform
This text is only available in italian:

Content Interface Italia introduces AXESS, an innovative skill assessment [...]

Marina Tedone is the new Product Marketing e Business Development Manager at Accadis
This text is only available in italian:

Marina Tedone is the new Product Marketing e Business Development Manager at Accadis

(ITA) Roma, 18 maggio 2015 - Accadis, [...]
Milan City Council | Volunteer | 5 are now the Houses of Associations
This text is only available in italian:

Milan City Council | Volunteer | 5 are now the Houses of Associations

(ITA) Festa [...]