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Un-Guru®  is an innovative strategic management consulting firm. Our mission is to create, grow and make sustainable the value of businesses, governments, and institutions, by providing high quality professional solutions and services. We work to increase [...]
Art and the sustainability challenge
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Art and the sustainability challenge

(ITA) Un-Guru promuove Underwater Venice, la mostra fotografica ospitata dal 1 ottobre presso l’Istituto Italiano di Cultura di Osaka (e [...]
NPO/NGO Master Un-Guru-Il Sole 24 Ore
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NPO/NGO Master Un-Guru-Il Sole 24 Ore

UG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitUG-1410-Master Un-Guru Il Sole 24 Ore Non ProfitMaster Il Sole 24 ore [...]
Crowdfunding raising up in the non profit sector
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Crowdfunding raising up in the non profit sector

(ITA) L'innovazione sociale è una bella idea che fa ancora fatica a tradursi in buone pratiche, ma [...]

How hard is the animalistic choice

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La guerra al cammello e altri estremismi
Digitalic
05/01/2014see the original article
How hard is the animalistic choice

Digitalic
May 2014
section Punto G
“The war on camel and other extremisms”

Perhaps not everyone knows that ruminants, during their digestion, emit methane’s large amounts, about the 20% of global emissions. The camelidae’s family was erroneously associated with ruminants, because of their similar digestive process. Actually an important study by the University of Zurich, has shown that a camel is responsible for far fewer emissions than a cow of the same size. The difference is that metabolism in camels is much slower than in ruminants. If they ate an equal food’s quantity, the emissions would be identical, but the camels eat much less than ruminants.
However, neither scientists nor the most sensitive to environmental issues would prefer camels instead of ruminants for food, as a cow large as a camel produces much more meat and, furthermore, a meat strongly requested.
The history of camels is significant to point out that there are many people who declare themselves to be fervently animal lovers, but there is no direct link to assure that love for pets is also and necessarily love for the environment.
Evidently the good that comes from the relationship with your dog, cat, horse, camel, red fish or whatever has nothing to do with nature, it is “human” love.
An american animal-rights association recently stand up against all those people who say they love animals as their children but, at the same time, can’t give an angore sweater or a fur coat up, or consider some animals as “food” and others as “pet”.
Environmentalism is certainly a cause to which extremism has brought damages.
What we should to do is not submitting to a life of privations and sacrifices, or passing our time in the continuous search for alternative solutions. We should have a bit of compassion for the “other” animals and for natural ecosystems. It is necessary to opt for pro-environmental behaviors, such as discouraging the wild animals’ use in circuses or the dissection for scientific purposes, buying products (especially regarding cosmetics) not tested on animals, choosing fish caught in a sustainable way that does not endanger marine species and ecosystems, always ask the origin of the meat we eat.

LESS BAGS FOR EVERYONE
During the last plenary session of the European Parliament, before the 25 may’s elections, members have declared their will to reduce the use of plastic bags, that pollute the environment and particularly water ecosystems, by 80% in 5 years, compared to base-year 2010 numbers (200 bags for every european citizen). There will be discounts for biodegradable bags, which must be used for fruit and vegetables, as an alternative to recycled paper bags.

BETWEEN SAYING IT AND DOING IT…
According to the survey Feel Good Fashion 2014 realized from the dutch Rank a Brand, in 368 fashion brands the risk of greenwashing, facade’s environmentalism, is very high.
The 63% of analyzed marks uses the term “sustainability” on their website, while the 20% periodically publish a dedicated report. The brands’ 50% state to pursue a reducing emissions’ policy, but only 4% achieved significant improvements over the past five years. Only 3% also identified a specific objective for the next five years.
Only 16% of the brands has stroken out dangerous chemicals from their production process, while the 53% adopted an ethic code to promote proper work conditions, banning child labour and discrimination.
The best and most successful companies are sportswear’s trademarks, while the worst are kids clothes’ ones.
The brands in the shoe sector (52%) and in the underwear one (50%) are mostly exposed to the greenwashing’s risk.

69. Venice Film Festival goes green with Un-Guru
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69. Venice Film Festival goes green with Un-Guru


Yelp launched in Italy by Un-Guru
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Yelp launched in Italy by Un-Guru

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With Un-Guru the unconventional marketing jumps in the Italian finance community
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With Un-Guru the unconventional marketing jumps in the [...]

Metro and Un-Guru: new weekly column about innovation and environment
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Metro and Un-Guru: new weekly column about innovation [...]

Il Sole 24 Ore special issue by Un-Guru: Social Reporting
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Il Sole 24 Ore special issue by Un-Guru: Social Reporting

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Content Interface Italia introduces AXESS, an innovative skill assessment and certification platform
This text is only available in italian:

Content Interface Italia introduces AXESS, an innovative skill assessment [...]

Marina Tedone is the new Product Marketing e Business Development Manager at Accadis
This text is only available in italian:

Marina Tedone is the new Product Marketing e Business Development Manager at Accadis

(ITA) Roma, 18 maggio 2015 - Accadis, [...]
Milan City Council | Volunteer | 5 are now the Houses of Associations
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Milan City Council | Volunteer | 5 are now the Houses of Associations

(ITA) Festa [...]